Free Zynga Research

How much is Zynga worth? SharesPost has teamed up with third party research firms to provide our members some insight in to the value of Zynga. Click below to download a free research report that includes some or all of the following information:

  • Zynga’s estimated revenue
  • Zynga’s estimated future earnings
  • Zynga’s estimated valuation (potential market cap)
  • Zynga’s assumed capitalization (shares outstanding)
  • News about Zynga
  • Competitive and complimentary sites used to determine the valuation of Zynga
  • Zynga’s investors
  • Zynga’s executive team

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Research Firm Report Title Date Summary
Pdficon_small NeXt Up Research Social Networking: Zynga - Leader in Social Games 05/25/10 Summary Log in / Register to download
Pdficon_small Blueshift Research Social Networking Sites Seek Growth Through Mobile-Based Tools, Targeted Ads, Aggregation 01/22/10 Summary Log in / Register to download
Pdficon_small Liquid Scenarios Zynga Estimated Payout Analysis 12/01/09 Summary Log in / Register to download

The following is a sample of the Zynga NeXt Up Research report which provides a thorough analysis of the Zynga's market, products, and value. It includes sections titled Investment Thesis, Market Overview, Competitive Landscape, M&A Activity, Company Overview, Financials & Valuation, Investors, Management, Board of Directors, and Recent News, plus various appendixes.

Social Networking: Zynga - Leader in Social Games

NeXt Up! 05/25/10

Investment Highlights

One of the largest developers of social games: With over XX million in monthly active users on Facebook alone, Zynga is one of the largest developers of social entertainment widgets and games. The company, a pure play on the social gaming segment, is poised to grow at a CAGR of XX% from 2009 to 2014 in our estimate. The widget segment, mostly aided by new entrants should grow at XX%.

Ability to Cross Promote:Zynga games – FarmVille, Cafe World, Texas HoldEm Poker, FishVille and Mafia Wars rank in the top 10 applications on Facebook. The company is able to quickly ramp its games in popularity by cross promoting to its existing user base of over X million.

Diversified Distribution: In addition to Facebook, Zynga also has a significant presence on other platforms such as MySpace, Bebo, Friendster, Tagged, Yahoo and iPhone. Many of Zynga’s games such as Mafia Wars, and Texas HoldEm Poker are also popular on MySpace. Valuation: We have used two methods: a) steady-state target EV/Revenue multiple, and b) comparative EV/Revenue multiple based on a peer group to arrive at a market cap of $XX – $XX billion for Zynga, and an estimated price per share of $XX – $XX for common shares.

Investment Concerns

Crowded Marketplace: Facebook alone has over 1 million registered developers, with most applications rarely exceeding a few thousand in user base. Many popular widget providers such as Slide, LabPixies, iLike, RockYou and Flixster continue to offer applications that compete for the same user time and ad dollars. Zynga also faces competition for eye balls from other game providers such as Playdom, Playfish and CrowdStar. With low switching costs for users to other game platforms, the number of users can change significantly in a short period. Any radical change by Facebook to its notification policy could affect Zynga and other application providers adversely.

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