StarDoll
Stardoll is a virtual paperdoll community site targeted at people, primarily girls ages 7-17, who like fashion and design. Users create their own MeDoll or choose from celebrity dolls and dress up the virtual doll. Much like other social networks, users can then establish friendships with other site users. While many features of Stardoll are free, other virtual items are sold to users by exchanging Stardollars. Stardollars are available at retailers, like Target and Best Buy, so real cash transactions can be made offline and… more
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Company Overview
Stardoll is a virtual paperdoll community site targeted at people, primarily girls ages 7-17, who like fashion and design. Users create their own MeDoll or choose from celebrity dolls and dress up the virtual doll. Much like other social networks, users can then establish friendships with other site users.
While many features of Stardoll are free, other virtual items are sold to users by exchanging Stardollars. Stardollars are available at retailers, like Target and Best Buy, so real cash transactions can be made offline and redeemed online. The company also sells advertising within the virtual world, including branded dolls.
Stardoll has reportedly received $10 million in funding from Index Ventures and Sequoia Capital Partners.
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CEO:
Mattias Miksche
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HQ:
Wilmington, DE
- Capital Raised:
Financings
- Series: B
- Type: Second Round
- Date: June-2006
- Stock: Preferred
- Total Investment: $6,000,000.00
- Investors:
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- Index Ventures
- Sequoia Capital
- Funds:
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- Index Ventures III LP
- Series: A
- Type: First Round
- Date: February-2006
- Stock: Preferred
- Total Investment: $4,000,000.00
- Investors:
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- Index Ventures
- Individual Investors
- Funds:
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- Index Ventures III LP
Round 2
Round 1
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