Playdom
Playdom is one of the leading social gaming developers, competing with Zynga and Playfish (acquired by Electronic Arts in 11/09). Playdom claims more than 20 million monthly active users across various social networking platforms, including Facebook, MySpace, and iPhone. While users can play Playdom games for free, Playdom monetizes its games by charging users for special features or to more quickly advance through a game. In October, 2009 Inside Social Games reported that a company insider claimed that Playdom had “annual revenue is upwards of… more
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Company Overview
Playdom is one of the leading social gaming developers, competing with Zynga and Playfish (acquired by Electronic Arts in 11/09). Playdom claims more than 20 million monthly active users across various social networking platforms, including Facebook, MySpace, and iPhone. While users can play Playdom games for free, Playdom monetizes its games by charging users for special features or to more quickly advance through a game. In October, 2009 Inside Social Games reported that a company insider claimed that Playdom had “annual revenue is upwards of $50 million.”
Playdom reportedly raised $43 million in Series A financing from New Enterprise Associates, Lightspeed Venture Partners, and Norwest Venture Partners in November, 2009.
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CEO:
John Pleasants
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HQ:
Mountain View, CA
- Capital Raised:
Financings
- Type: Series A
- Date: April-2008
- Total Investment: $43,000,000.00
- Investors:
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- New Enterprise Associates
- Lightspeed Venture Partners
- Norwest Venture Partners
- Rick Thompson
Round 1
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