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Habbo

Habbo is an online virtual world targeted at teenagers. Users visit Habbo Hotel where they can create an avatar, chat with other “guests”, play games, and get their own guest room. As reported in October 2008, Habbo attracts over 2 million monthly unique visitors in the US and achieves impressive time-on-site of over 40 minutes per user. While many features of Habbo Hotel are free, other virtual items are sold to users by exchanging Habbo Coins. Habbo gift cards are available at retailers, like Target… more

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Company Overview

Habbo is an online virtual world targeted at teenagers. Users visit Habbo Hotel where they can create an avatar, chat with other “guests”, play games, and get their own guest room. As reported in October 2008, Habbo attracts over 2 million monthly unique visitors in the US and achieves impressive time-on-site of over 40 minutes per user.

While many features of Habbo Hotel are free, other virtual items are sold to users by exchanging Habbo Coins. Habbo gift cards are available at retailers, like Target and CVS, so real cash transactions can be made offline and redeemed for Coins online. The company also sells advertising within the virtual world, including branded rooms and games. Silicon Alley Insider estimated that Habbo posted $75 million in revenue in 2007.

Habbo has reportedly raised $30 million in funding from Movida Group, Taivas Group, 3i Group, Elisa Group, and Benchmark Capital.

  • CEO:
    Timo Soininen
  • HQ:

    Helsinki, Finland

  • Capital Raised:

    $38.49M

Financings

    Round 6

    Series: Undisclosed
    Type: Corporate
    Date: June-2002
    Stock: Undisclosed
    Total Investment: $7,210,000.00

    Round 5

    Type: Second Round
    Date: January-2001
    Total Investment: $23,580,000.00
    Investors:
    • 3i Group
    • Benchmark Capital
    • Elisa Ventures
    Funds:
    • Elisa Ventures Fund

    Round 4

    Type: Debt/Non Eq - Bridge
    Date: October-1999
    Total Investment: $2,110,000.00
    Investors:
    • 3i Group
    • Elisa Ventures
    • Taivas Group
    Funds:
    • Elisa Ventures Fund

    Round 3

    Type: First Round
    Date: October-1999
    Total Investment: $2,580,000.00
    Investors:
    • 3i Group
    • Elisa Ventures
    • Taivas Group
    Funds:
    • Elisa Ventures Fund

    Round 2

    Type: Corporate
    Date: May-1998
    Total Investment: $330,000.00
    Investors:
    • Elisa Ventures
    Funds:
    • Elisa Ventures Fund

    Round 1

    Type: Corporate
    Date: March-1997
    Total Investment: $2,680,000.00
    Investors:
    • Elisa Ventures
    Funds:
    • Elisa Ventures Fund

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