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Company Specialist
Gregory Dietrick West Shore Advisors, Inc.
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Avelle
Founded in 2005, Avelle is a fashion accessories e-retailer that distributes a range of products, such as handbags, jewelry, sunglesses, and watches. Avelle operates what was formerly known as BagBorrowOrSteal.com and specializes in watching trends and allows users to rent their accessories from Avelle for a weekly price instead of buying a piece outright for what is often thousands of dollars. Avelle has reportedly raised more than $26 million from Steelpoint Capital Partners and Madrona Venture Group. more
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Company Overview
Founded in 2005, Avelle is a fashion accessories e-retailer that distributes a range of products, such as handbags, jewelry, sunglesses, and watches. Avelle operates what was formerly known as BagBorrowOrSteal.com and specializes in watching trends and allows users to rent their accessories from Avelle for a weekly price instead of buying a piece outright for what is often thousands of dollars.
Avelle has reportedly raised more than $26 million from Steelpoint Capital Partners and Madrona Venture Group.
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CEO:
Michael J. Smith
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HQ:
Seattle, WA
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Capital Raised:
$26.75M
Financings
- Series: C
- Type: Later Stage - 3rd
- Date: May-2007
- Stock: Preferred
- Total Investment: $15,000,000.00
- Investors:
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- Madrona Venture Group
- Steelpoint Capital Partners
- Funds:
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- Madrona Venture Fund III LP
- Series: B
- Type: Second Round
- Date: March-2006
- Stock: Preferred
- Total Investment: $8,250,000.00
- Investors:
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- Madrona Venture Group
- Steelpoint Capital Partners
- Funds:
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- Madrona Venture Fund III LP
- Series: A
- Type: First Round
- Date: May-2005
- Stock: Preferred
- Total Investment: $3,000,000.00
- Investors:
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- Steelpoint Capital Partners
- Type: Seed Round
- Date: March-2005
- Stock: Common
- Total Investment: $500,000.00
- Investors:
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- Individual Investors
Round 4
Round 3
Round 2
Round 1
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